You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base.
The project just allows to clarify these and other issues, to clothe everything in a symbolic and visual form. Continue reading