Principles of franchising
When you open your own business, a person faces many challenges. It takes a lot of time to unleash the brand and develop the technology. The ability to realize management…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Rules of communication with customers by phone
The impression of the company is formed in the first few minutes of a conversation with its representative. More than 95% of such conversations take place over the telephone -…

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basically an idea

Novus Ordo Millennium. How do financiers take revenge?

Experts say that the Democrats, who could not promote their candidate to the post of President of the United States, are financiers. That means they lost. Financiers are unlikely to give up, they will try to take revenge. But high-quality revenge will turn out only in one case – if they will be offered a new financial system that corresponds to the post-industrial structure.
The existing format is essentially industrial and cannot meet the needs of the post-industrial economy, and money is now being generated in it. Continue reading

How to beat the competition and earn all

The options of how to beat the competition a lot. But most methods involve huge financial or reputational costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks fair and fair. It will allow you to bypass competitors and become a market leader. Being a leader is profitable, because the leader gets the most, the rest gets the rest.
The farther away from market leadership, the lower the earnings. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base.
The project just allows to clarify these and other issues, to clothe everything in a symbolic and visual form. Continue reading

Best Small Business Development Strategy
The most successful strategy for the development of small business is a bet on marketing. According to statistics, it is precisely those small enterprises that made a bet on him…

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"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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