You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base.
The project just allows to clarify these and other issues, to clothe everything in a symbolic and visual form. Continue reading
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the truth of life. By itself, he will never think about how to do well to others. This is how a person works, that if he is not motivated to work for your business using internal marketing, he begins to work for himself, using his resources.
There are many ways to motivate employees to work for a business. Continue reading
The most successful strategy for the development of small business is a bet on marketing. According to statistics, it is precisely those small enterprises that made a bet on him that feel and grow. The main problem of a small business is the lack of clients and marketing it solves better than others. It is for this reason that competent small business owners choose marketing.
Marketing is not only a “magic wand” at a time when a small business is in distress, but also a kind of “yeast”, which can significantly accelerate the growth of a small company. Continue reading