Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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How to make a business plan yourself
Any important business should be carried out, having planned their actions in advance. This is especially important when a new business project starts - after all, without prior planning, money,…

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Rules of communication with customers by phone
The impression of the company is formed in the first few minutes of a conversation with its representative. More than 95% of such conversations take place over the telephone -…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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positioning hard

Virtual money: what it is, the pros and cons of e-currency

The world does not stand still, new technologies appear, and as it was possible to notice, people gradually begin to use electronic currency. But many still do not risk using electronic money, because they do not know what it is and how to use it. Most people think that electronic money is paper money with which you can pay for various Internet services. For example, the Internet or mobile communications. But is it? In this article, you will learn what e-money is, how it came to be, their pros and cons, and how to use them. Continue reading

How to make a business plan yourself

Any important business should be carried out, having planned their actions in advance. This is especially important when a new business project starts – after all, without prior planning, money, effort and time are most likely to be wasted, and you don’t get investments on the bare idea. That is why everyone who wants to start their own business, is faced with how to make a business plan. Continue reading

Negotiation strategy

A little simplify the situation with strategies. We specify the tasks.The task of the negotiator No. 1: Hide all your points of need and find out the points of need of your opponent. All tricks are directed only to this.Additional axiom: if you are a seller, you are initially weak, because your main point of need is obvious – the conclusion of a contract. That is why your task is more difficult and interesting. The strength is the one with the money. We must become a strong point. And it is possible.Task Negotiator number 2: Give your opponent to win! Continue reading

"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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How to sell a startup and get rich
You can sell an idea only if you translate it into a project or in other words - a startup. So a potential buyer will be able to get a…

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