Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Self-marketing as a brake on trade
There is one factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. It does not lie on the surface, so not everyone knows it and…

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Principles of franchising
When you open your own business, a person faces many challenges. It takes a lot of time to unleash the brand and develop the technology. The ability to realize management…

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How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems everything is clear here – profit is the positive difference between income and costs for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference. Continue reading

Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Effective technology to eliminate competitors
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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Rules of communication with customers by phone
The impression of the company is formed in the first few minutes of a conversation with its representative. More than 95% of such conversations take place over the telephone -…

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