“Will be dragged ashore and stunned with a stick”, or How to conclude a contract on their own terms

Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains what is most important in negotiations, what is their basis and how to prepare for them with a specific example from personal work practice
Once at a negotiation training, a woman approached me and asked: “We produce cakes. Recently signed a contract with the network. They stayed with us at a discount of 44% with a minimum of 46%. I’m thinking: did we win the negotiations or lost? ”

This is a common question. People are often confident that a deal is a victory in negotiations. In fact, the victory is your deal conditions. Continue reading →