Marketing as the cause of the global crisis
The answer to the question is known. The main cause of the global crisis is marketing. In general, marketing is considered by few as a cause of the crisis, but…

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Virtual money: what it is, the pros and cons of e-currency
The world does not stand still, new technologies appear, and as it was possible to notice, people gradually begin to use electronic currency. But many still do not risk using…

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"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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fictional market

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems everything is clear here – profit is the positive difference between income and costs for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference. Continue reading

Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Self-marketing as a brake on trade
There is one factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. It does not lie on the surface, so not everyone knows it and…

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Why is website important to your business?
Today we live in a world where none of us can imagine their lives without the Internet. Now you can advertise everything on the net. The Internet has long been…

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