"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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How to properly and professionally make a commercial offer?
Sales managers quite often hear the phrase "Send us your offer, we will consider it and answer it." But quite often at this moment customers leave. And this is because…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Principles of franchising
When you open your own business, a person faces many challenges. It takes a lot of time to unleash the brand and develop the technology. The ability to realize management…

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fictional market

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems everything is clear here – profit is the positive difference between income and costs for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference. Continue reading

Negotiation strategy
A little simplify the situation with strategies. We specify the tasks.The task of the negotiator No. 1: Hide all your points of need and find out the points of need…

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Successful marketing campaign
One of the ways to convey information to consumers of goods and services is outdoor advertising. A well-designed poster, a sign on the window, the highlight of the name of…

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