Effective ways to promote business
Once your company was not there, but then it appeared and the promotion of the business began. Then, at the initial stage, when it was the hardest for you, no one except you knew about the company. We can say that for others it did not exist. She was just for you. It was difficult for you, you needed partners, customers, employees. But you did not have them, because nobody knew about you.
Then you started your activity and found out about your company. At first few people knew about it, then more, then even more. Each of those who got acquainted with the company added a certain impression about it. You yourself are familiar with the company. Familiar with its history, with its capabilities. For you, it is your own, dear, the best. The company makes a good impression on you.
But for new people – your company is absolutely clean, completely blank sheet. Until there is no first contact. It is the first contact that leads to the formation of the first impression. Very often it is fixed forever, and then it cannot be changed. There is one very significant point. It consists in the fact that the first impression is formed on the basis of interaction with the “aura of the company.”
There is no real information, so there are no other options for dating. Catching the “aura of the company” invisible to the eye, people make the first impression about it. It can be positive, negative, neutral, and any other. The range of impressions is very wide. A lot of things depend on what the first impression will be.
Prospects are opened only if a positive impression is formed. You can of course then try to change the view, but it is very expensive and often impossible. The challenge is to immediately provide a positive opinion. How to make the company have a favorable opinion? Leading global corporations for this use a very effective tool called the legend of the company.
Promotion of business with the help of the legend is very effective. They usually write about how why and under what circumstances their company appeared. Usually this is a very interesting legend, but only if it is written by a professional in his field. Only a professional can submit facts about the company in such a way that a pleasant impression will be made about it. Only a professional can present any fact in a positive light.
Legends are very interesting just to read. From them you can find out that the company started in a simple garage. Either the company began, because once its future creator simply forgot to return the video tape to hire. There are cases when the company was created just to argue. The legend is used for a reason. It is really an effective promotion tool.
The most important function is that the legend is the beginning of the brand. If you do not have a legend, then you do not have a brand, but only a name or trademark. A brand is not a word that a person sees, but feelings that a person experiences when he sees a word. The brand allows you to make a person feel positive feelings, seeing the name of the company. There are many benefits from it, because the legend:
creates a “company aura”;
forms a positive opinion;
attracts like a magnet;
differs from competitors;
introduces customers to your business;
Will you create a legend or not – it does not matter. She will in any case. If you do not create it, then others will. If you do not force it, it will be formed randomly. It is clear that to develop it is most likely in a negative format, because most likely it will be formed by envious people and most likely in a negative way for you, as a result of which you will lose many clients.
The consequences if the legend is not created by you are very sad. Promotion of a business is significantly hampered. You, as often happens, have a very long and hard to explain that the information disseminated is not true. Therefore, it is better to ensure the dissemination of positive information in advance. The legend created by you works for you, but created without your participation, it works against you.
Almost 100% of truly successful companies have a legend and this is one of the reasons for their success.
The main thing to remember is that there is a legend of the company, which feels like real, but there is, which feels like fiction. The only difference between them is that the legends imply the use of appropriate tools. In noomarketing, a special tool is used for this – the business legmam.