Successful marketing campaign
One of the ways to convey information to consumers of goods and services is outdoor advertising. A well-designed poster, a sign on the window, the highlight of the name of…

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How to sell a startup and get rich
You can sell an idea only if you translate it into a project or in other words - a startup. So a potential buyer will be able to get a…

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Effective development of the dealer network
Development of the dealer network is necessary because dealers help to sell. The more of them, the, as a rule, higher sales. Therefore, the development of a dealer network for…

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Oil war as a marketing factor

The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion dollars that were at stake, the war turned out to be protracted, nobody wanted to give in, because it was a very large sum even on a global scale.
The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what the war can affect and what results it may have. Continue reading

Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of a business, it becomes obvious that the greatest profits were brought by businesses whose essence…

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Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

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"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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