Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of a business, it becomes obvious that the greatest profits were brought by businesses whose essence…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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Effective technology to eliminate competitors
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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can assume

Self-marketing as a brake on trade

There is one factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. It does not lie on the surface, so not everyone knows it and almost does not speak about it. This factor is self-marketing. This word is unknown to a wide circle of people; they are operated only by specialists who study this issue. The essence of self-marketing – the product sells itself.
The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. Continue reading

Oil war as a marketing factor

The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion dollars that were at stake, the war turned out to be protracted, nobody wanted to give in, because it was a very large sum even on a global scale.
The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what the war can affect and what results it may have. Continue reading

"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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