Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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How to sell a startup and get rich
You can sell an idea only if you translate it into a project or in other words - a startup. So a potential buyer will be able to get a…

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Where to find customers for big sales
Where to find customers is a matter of concern to businessmen. They think about it on average 50 times a day. A businessman wakes up with the thought of where…

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Self-marketing as a brake on trade

There is one factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. It does not lie on the surface, so not everyone knows it and almost does not speak about it. This factor is self-marketing. This word is unknown to a wide circle of people; they are operated only by specialists who study this issue. The essence of self-marketing – the product sells itself.
The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. Continue reading

How to beat the competition and earn all

The options of how to beat the competition a lot. But most methods involve huge financial or reputational costs. There is only one way that is cheap enough and at the same time does not affect the reputation, because it looks fair and fair. It will allow you to bypass competitors and become a market leader. Being a leader is profitable, because the leader gets the most, the rest gets the rest.
The farther away from market leadership, the lower the earnings. Continue reading

Successful marketing campaign
One of the ways to convey information to consumers of goods and services is outdoor advertising. A well-designed poster, a sign on the window, the highlight of the name of…

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"Will be dragged ashore and stunned with a stick", or How to conclude a contract on their own terms
Denis Sidenko, business consultant, coach, talks about the art of negotiation, tactics, rules and techniques that will help the seller not to surrender under the pressure of the buyer; explains…

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Effective way to improve business
Improving business is a necessity due to the fact that everything is flowing and changing. Once the most profitable business was agriculture. Then the industry became the most profitable business.…

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