The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money,…

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How to become a real postindustrial?
It says a lot that the transition to a post-industrial economy has been launched. However,…

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Where to find customers for big sales
Where to find customers is a matter of concern to businessmen. They think about it…

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waves knock

Self-marketing as a brake on trade

There is one factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. It does not lie on the surface, so not everyone knows it and almost does not speak about it. This factor is self-marketing. This word is unknown to a wide circle of people; they are operated only by specialists who study this issue. The essence of self-marketing – the product sells itself.
The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. Continue reading